Consulting on ticketing, VIP hospitality and spectator experience — for the Olympic Games, world championships and international series.
Attendance drives everything: revenue, atmosphere, the TV picture, sponsor value and the event’s legacy. FullStadia makes sure the stands are full — and that every seat pays its way.
We work where three disciplines meet: ticketing, hospitality and spectator experience. They are usually run separately. The winners are those who connect them.
Our core expertise is maximising ticketing revenue while giving spectators an outstanding experience. We know how to make money — and how to make fans happy.
FullStadia is a small but exceptionally experienced team of ticketing practitioners. We have seen the industry from every side of the table: at ticketing operators, on the organiser side and inside major arena and stadium teams. So we understand each party’s interests and constraints — and build solutions that work for everyone involved.
Founder — Dmitry Perlin. One of the few specialists who has led ticketing and spectator experience at the world’s biggest events:
Dmitry combines deep expertise in ticketing and spectator experience with 20 years in IT — which lets him design the most effective architecture for automation and systems integration.
Public speaker, jury member at professional awards and mentor to sports-tech start-ups.
Ticketing isn’t logistics — it’s revenue and attendance. We build the entire ticketing programme: from pricing strategy to access control and secondary-market policy.
A premium product that commands a multiple of the base ticket price — if it is designed right. We develop the hospitality line-up, from boxes and premium areas to packages and service standards, and take it all the way to sales.
Full stands come back when people want to be there. We design the entire spectator journey — from buying a ticket and getting to the venue to the atmosphere in the stands and the impression that brings them back for the next match.
A ticket is just a pass. People pay for emotions: the anticipation, the atmosphere in the stands, the goal or the finish they saw with their own eyes, and the story they will tell their friends. If the experience fails at any stage — from a clumsy purchase to an hour-long queue on the way out — they won’t come back, whatever the ticket cost.
That is why we design one coherent spectator journey — from the first contact with the event to the moment it is over.
An ad, a post, a friend’s recommendation. This is where expectations are born — and later have to be met.
Clear categories and prices, checkout in a couple of minutes, fair refund and transfer rules.
The time between purchase and the event: useful updates, a venue guide, building excitement.
Transport, parking, wayfinding, fast entry without queues or stress at security.
Seat and view, food and drink, atmosphere, half-time shows and service — everything they came for.
An orderly exit and a smooth journey home: the last impression is remembered as well as the first.
A thank-you, photos and video, a survey, an offer for the next match — that is how a spectator becomes a regular.
Happy spectators spend more on site and come back. A returning fan is the cheapest next ticket you will ever sell.
Reviews, social media and the broadcast picture are made in the stands. A bad experience is visible to everyone.
Full stands rest on spectators who return, not on one-off promotions.
We design every stage as part of one system — together with ticketing and hospitality. Spectators don’t see the boundaries between contractors: for them, it is one event. That is how we built the Spectator Journey for the Sochi 2014 Olympic and Paralympic Winter Games.
Clients come to us for a single task or for a turnkey ticketing programme.
A comprehensive audit of ticketing systems, processes and spectator operations.
Ticket products, pricing, sales channels and promotion.
Requirements specification and selection of the best system on the market for your needs.
Professional platform configuration and training for your team.
Process automation and connecting ticketing, CRM and finance systems into one environment.
Regulations, policies and procedures for the ticketing programme.
Setting up operational processes and quality control.
Analysing the spectator journey and optimising every step of it.
Customer base analysis and spectator relationship management.
Skills audits and support in hiring specialist staff.
Selecting related suppliers: customer support, ticket printing and delivery, access control.
External management, monitoring and on-site quality control.
Full outsourcing of ticketing department functions.
We work for results, not for slide count. At the start of each project we define and agree metrics and KPIs with you — and then we are accountable for measurable, real improvements against them.
An audit of ticketing, hospitality and spectator experience. We look at data, sales, processes and where value is being lost.
Together we define and lock in the key indicators: attendance, revenue, hospitality share, spectator retention and return, NPS. We agree which numbers we are accountable for.
Pricing model, product line-up and sales plan built around the agreed goals.
System setup, team training, sales launch and on-site support.
We measure against the agreed KPIs, report and optimise from match to match and season to season — until the numbers genuinely improve.
Our team members’ experience at the events and projects listed. Names, logos and marks belong to their respective owners.
tickets sold for the Olympic Games
ticketing programme revenue — roughly doubled
across all ticket categories, including VIP
Olympic Games, FIFA World Cups, Formula 1, the Universiade, FIDE world championships, advising the IOC. We have worked where the cost of a mistake is highest.
We run ticketing, hospitality and spectator experience as a single whole. It is where these disciplines meet that the most is lost — and earned.
We understand the requirements of international federations and work where local specifics meet global standards.
We speak the language of attendance, revenue and spectator retention — not presentations.
Event organisers, international federations, leagues, clubs, arenas and organising committees.
The earlier the better — it is cheaper to build a strategy in than to rebuild it later. But we can also join mid-season or partway through preparations.
Scale varies — from a club’s regular season to a mega-event. The principles of filling stands work at every level.
Tell us about your event or venue — we will show you where you are losing spectators and money, and what to do about it.
